Crowley ISD
Sports Complex
A digital experience of Crowley ISD's latest stadium.
Role
Experience Designer
Visual Designer
3D Designer
Contributions
Animation Compositing
Motion Capture
Revit to 3ds Max

Team
Experience Design
Department
Collaboration
VLK Architects
Crowley ISD
Tools
3ds Max + V-Ray
Revit
Syntheyes
After Effects
Premier Pro
Context/Background
Overview
Crowley ISD Sports Complex is a collaboration effort between VLK Architects and Crowley ISD's community to create a space that highlights "the culture of sports."
Responsibilites
  • Composed dynamic camera angles in 3ds Max.
  • Coordinated with architect and experience design team for overall vision.
  • Composited scenes using After Effects + Premier Pro.
  • Coordinated between design teams in Revit to translate project into 3ds Max so experience design team can fulfill their tasks.
  • Lead the effort for a higher lighting fidelity and landscape architecture effects.
Opportunity/Challenge
How might we..?
How might we unveil the final design of the Crowley ISD Sports Complex to its community?
Solution
Creating a highly personalized product.
Framed around a "game day" experience, a personalized animation highlights potential future events possible at the Sports Complex.
Outcome
  • Final animation was used for district progress meetings.
  • Final animation has been posted to social media, generating thousands of views.
Techniques
Creative Tactics
Context
Motion graphics help illustrate Crowley ISD's existing facilities and their proximity to their future stadium.
Drone Matching
Matching existing drone imagery with the project's 3d model aid in visualizing future construction.
Guided Experiences
Suitable film techniques are used to illustrate the architectural designer's vision of the experiences created within the designed spaces.
Event Compositing
Real life school district footage is incorporated for a personalized experience.
Reflections + Conclusion
Lessons Learned
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