Crowley ISD Sports Complex is a collaboration effort between VLK Architects and Crowley ISD's community to create a space that highlights "the culture of sports."
Responsibilites
Composed dynamic camera angles in 3ds Max.
Coordinated with architect and experience design team for overall vision.
Composited scenes using After Effects + Premier Pro.
Coordinated between design teams in Revit to translate project into 3ds Max so experience design team can fulfill their tasks.
Lead the effort for a higher lighting fidelity and landscape architecture effects.
Opportunity/Challenge
How might we..?
How might we unveil the final design of the Crowley ISD Sports Complex to its community?
Solution
Creating a highly personalized product.
Framed around a "game day" experience, a personalized animation highlights potential future events possible at the Sports Complex.
Outcome
Final animation was used for district progress meetings.
Final animation has been posted to social media, generating thousands of views.
Techniques
Creative Tactics
Context
Motion graphics help illustrate Crowley ISD's existing facilities and their proximity to their future stadium.
Drone Matching
Matching existing drone imagery with the project's 3d model aid in visualizing future construction.
Guided Experiences
Suitable film techniques are used to illustrate the architectural designer's vision of the experiences created within the designed spaces.
Event Compositing
Real life school district footage is incorporated for a personalized experience.
Reflections + Conclusion
Lessons Learned
Presenting how a space will be used helps illustrate the scale of spaces to an audience unfamiliar with an architecture background.
Using client footage helps provide a more personalized touch that can resonate with a large established community.
Working closely with the architecture team early on in a project can help ease tension when design decisions change drastically.
The setup process for a project of this scope is crucial for scheduling purposes.
New dynamic camera angles and advanced lighting techniques helped highlight the architecture and spaces created by the architecture team.
