BRJ CTE Brand Identity

BRJ CTE Center

Creating a brand for Crowley ISD's future facility.

Role

Experience Designer
Brand Designer
3D Designer

Contributions

Logo Application Mockups
Construction Documents

Team

Experience Design
Department at VLK

Collaboration

VLK Architects
Crowley ISD

Tools

3ds Max
V-Ray
Revit
After Effects
Premier Pro
Adobe XD
Illustrator
InDesign
Photoshop

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Context/Background

Overview

A collaboration between Crowley ISD and VLK Architects to create a brand that reflects the future of CISD and their new career technology education center.
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Responsibilites

Created brand identity guidelines to help future use of the brand.
Coordinated with the architecture team, Crowley ISD, and construction team.
Created brand identify application mockups using Revit, illustrator, Photoshop, Indesign and 3d max.
Created and designed detailed documents for final design to be constructed.

Opportunity/Challenge

Connecting a brand with a community.

Creating a brand identity that would resonate with the community of Crowley ISD and reflect its vision of creating innovative educational spaces for future generations.

Solution

Starting a brand.

The main logo was designed first to generate the overall visual identity of the brand. Collaborating with the architect and CISD, parameters and feedback were discussed and collected to guide the design.

Creating a logo.

The facility's footprint, an already distinctive shape, was used as the main symbol for the school's logo. Throughout the architecture design process, the buildings main design element, a courtyard, was used as a symbol of community. Based on CISD's parameters we used this element to reinforce that idea.

BRJ CTE Center site plan. [02]

Final symbol. [03]

Logo style guide. [04]

Different mediums to reinforce the brand.

Various forms of the brand application took place throughout the site and the facility. This included a monument sign, main entry lettering, exterior and interior way-finding signs, and a large interior wall.
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Monument sign. [05]

Monument Sign

The monument sign marks the main driveway used to enter the facility as well as establishing the identity of the CTE Center. Working closely with the architecture team, similar materials and architecture design cues are used.

Monument sign. [06]

Monument sign construction documents. [07]

Main Entry Lettering

Large 4 foot aluminum backlit letters are used for large distance visibility.

Main entry signage at night. [08]

Main entry signage. [09]

Main entry signage. [10]

Exterior Way-finding Signs

Exterior way-finding signs help visitors navigate the facility's site as they make their way to the the building's various entryways.

Site way-finding signs. [11] [12]

Interior Way-finding Signs

The design language is carried into the interior as room signs denote the various departments found within the campus.

Construction documents for interior room signs. [13] [14] [15]

Interior Graphic Wall

A large 30 foot tall graphic was designed to be a way-finding element within the facility. An abstract version of the building's footprint was created by using simple geometries and various line-weights. Architectural elements such as the storefronts, ceiling tiles, door ways and even the fire extinguisher housing were used as guides for the graphic's overall geometry.

Construction document for interior graphic wall. [16]

Interior graphic wall from the first floor. [17]

Interior graphic wall from the second floor. [18]

Reflections + Conclusion

Lessons Learned

Collaborating with the architecture design group was very helpful to create design consistency, reinforcing the design intent of the architect.
Designing detailed construction documents with as much information as possible helps clarify your design intent and makes the construction team's job easier.